LEGOLAND Billund: Sustainability Honored with Green Attraction Certification

Thursday, 22. February 2024, 08:56

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In an impressive acknowledgment of its sustainable efforts, LEGOLAND Billund has been awarded the Green Attraction Certification. This honor is the result of years of dedicated work and fruitful exchange with the Green Attraction Secretariat, confirming the park's outstanding endeavors in environmental protection.

Sustainable Commitment Recognized

The awarding of the Green Attraction Certification to LEGOLAND Billund marks a significant milestone, highlighting the relentless commitment of the amusement park to sustainable operations. This certification assures visitors that LEGOLAND Billund pursues a sustainable focus and acts as a model in environmental protection. Christian Woller, the director of LEGOLAND Billund, emphasizes that protecting and caring for children, the park's main guests, is of utmost importance and is closely linked to efforts to reduce climate and environmental impact.

Merlin Entertainment's Environmental Ambitions

As part of the Merlin Entertainment Group, known for its significant ambitions in environmental conservation, LEGOLAND Billund has continuously invested in green initiatives. A visible sign of these efforts is the awarding of the Green Key Certificate to the park's lodging facilities in 2019, which confirms LEGOLAND's commitment to energy efficiency and sustainable tourism.

Future-Oriented Green Strategy

The Green Attraction Certification is not an endpoint for LEGOLAND Billund, but an incentive to further intensify efforts in environmental protection. The high standards of the certificate motivate continuous improvements and the implementation of sustainable practices throughout the operation. Mikal Holt Jensen from HORESTA praises the park for its dedication and consistent pursuit of the required measures, but emphasizes the importance of ongoing work in this area.

Green Attraction – A Symbol for Environmental Protection

The Green Attraction label, akin to the internationally recognized Green Key for hotels, is an initiative by Friluftsrådet and HORESTA. Developed in cooperation with several Danish organizations, it aims to honor attractions for their environmental efforts and help them make their sustainable ambitions visible and further develop them.

Leading Role in Environmental Protection

With the Green Attraction Certification, LEGOLAND Billund sets new standards and impressively demonstrates how environmental responsibility and leisure fun can go hand in hand. This recognition reflects the park's successful endeavors and serves as a model and encouragement for other facilities to pursue the path of sustainability.

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