Disney has officially unveiled plans for a significant expansion of the Magic Kingdom at the Walt Disney World Resort in Florida. Dubbed “Beyond Big Thunder,” the project promises to be one of the most substantial expansions in the park's history.
Overview of the “Beyond Big Thunder” Project
At a recent media event, Disney presented “Beyond Big Thunder,” an ambitious expansion of the Magic Kingdom extending behind the well-known Big Thunder Mountain Railroad attraction. Michael Hundgen, Walt Disney World's Executive in charge of site portfolios, described the initiative as “probably the greatest expansion in the history of the Magic Kingdom.” The expansion is expected to cover an area similar to that of Star Wars: Galaxy's Edge, which spans 14 hectares.
Significance and Objectives of the Expansion
A Disney team is currently engaged in research trips to explore concept designs for the new area, highlighting the project's significance as part of Disney's planned $60 billion investment in parks and experiences over the next decade.
Additional Disney Projects and Response to Competition
In addition to “Beyond Big Thunder,” Disney has started work on a new land dedicated to Indiana Jones, located in Animal Kingdom. This announcement comes in response to inquiries about Disney's preparations for the opening of Universal Epic Universe in 2025. CEO Bob Iger emphasized that Disney has been aware of Universal's plans for a new park for over a decade and follows a sophisticated approach to strategically deploying capital.
Conclusion
With the “Beyond Big Thunder” expansion and other new projects, Disney is strategically positioning itself to offer its visitors innovative experiences and to respond to competition. The future of the Magic Kingdom and other Disney Parks looks promising with these ambitious plans.
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