Monday, 25. March 2024,
08:14
Movie Park Germany has revamped its entrance area to optimize visitor flow and enhance the park's first impression. The removal of several ticket booths and the introduction of visual upgrades are at the heart of these changes.
Background of the Redesign
This past winter, Movie Park Germany undertook a redesign of its entrance area. The initiative aimed to improve the flow of visitors on high-traffic days, while also enhancing the visual first impression of the park. A key element of the redesign was the removal of many ticket booths, reflecting adjustments to changing visitor habits, particularly the trend toward purchasing tickets online and in advance.
Details of the Redesign
The elimination of the ticket booths increases efficiency in visitor movement and allows for a visual upgrade of the entrance. Visitors now gain an immediate and impressive view of the entrance gate and can see the silhouette of the Star Trek: Operation Enterprise roller coaster without obstructions. The color scheme of the entrance area has also been refreshed, adding an American touch that underscores the park's thematic direction.
Another feature is the installation of a lengthy LED display above the ticket control area. This display serves to inform and orient guests by indicating which gates are intended for day visitors and which for season pass holders.
Significance for Visitors
The redesign of the entrance area has immediate positive impacts on the visitor experience. The improved first impression and optimized orientation contribute to a smoother start to the park visit. The LED display provides crucial information at a glance, facilitating access to the park, especially for first-time visitors.
The Future of Ticket Purchasing
The redesign also reflects a shift in the purchasing habits of visitors. With over 90 percent of tickets now being purchased online, the need for traditional ticket booths is becoming increasingly minimal. This trend suggests a continued move towards digitalization in the amusement park sector.
Conclusion
The entrance area's redesign at Movie Park Germany represents a significant improvement that optimizes visitor flow and enriches the aesthetic experience upon arriving at the park.
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