Tuesday, 19. March 2024,
12:27
Plopsaland De Panne announces a change: The beloved amusement park will henceforth operate under the name Plopsa Resort Belgian Coast. This adjustment is part of a comprehensive strategy aimed at giving the resort a more international appeal, including the renaming of accommodation options. Visitors now have the choice between staying at the Plopsa Hotel Belgian Coast or the Plopsa Village Belgian Coast holiday park.
Background of the Renaming
Studio 100, the parent company, has taken steps to rebrand Plopsa with a more contemporary and mature image. A key move in this direction was the launch of a new corporate design earlier this year. The renaming to Plopsa Resort Belgian Coast is in line with this strategy, intending to open the brand linguistically to an international audience.
Components of the Plopsa Resort Belgian Coast
The Plopsa Resort Belgian Coast includes, besides the main attraction Plopsaland, the Plopsa Hotel, Plopsa Village holiday park, the Plopsaqua De Panne water park, and the Plopsa Theater, formerly known as the Proximus Theater. This unified branding of various leisure and accommodation offerings under one name is intended to create synergies and make the guest experience even more attractive.
Goals and Expectations
By adjusting the names of the hotel and village, Studio 100 aims to emphasize the international character of its accommodation facilities and attract more visitors from abroad. The new terminology will soon be incorporated into marketing materials, while the traditional name Plopsaland will remain in use.
Reactions and Plans
The introduction of the new name and corporate design has been met with positive feedback from the industry and visitors alike. Studio 100 plans to use this momentum to continue establishing Plopsa Resort Belgian Coast as a leading family destination in the region.
Technical Implementation and Marketing
The domain plopsaresortbelgiancoast.be was registered in late February, underscoring the decisive implementation of the new direction. The swift incorporation into marketing materials reflects Studio 100's commitment to elevating the Plopsa brand to a new level.
Conclusion
The launch of Plopsa Resort Belgian Coast marks a significant milestone in the evolution of Plopsaland De Panne. With the rebranding and strategic repositioning, the resort is broadening its appeal to both local and international guests, offering them an unforgettable experience.
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