PortAventura World has unveiled “El Diablo Neo,” the world’s first roller coaster featuring mixed-reality technology. This attraction, part of the innovative “PortAventura Neo” concept, blends adrenaline with a digital world inspired by Mexican mythology. Alongside it, “Hysteria in Boothill” debuts a technologically enhanced version in the park’s Far West area.
El Diablo Neo Redefines Theme Park Thrills
“El Diablo Neo” sets a new benchmark for the theme park industry. Built on the legacy of the popular “El Diablo: Tren de la Mina” roller coaster, it employs mixed-reality technology to deliver an immersive experience. Riders wear specialized glasses that transform the mine setting into a fantastical realm, perfectly synced with the coaster’s movements. The narrative, drawn from Mexican mythology, adds depth to the adventure. Andreu Tobella, Digital Director at PortAventura World, emphasizes its significance: “Through Adventure Labs, we’re shaping the future of entertainment. ‘El Diablo Neo’ launches a new era of technological experiences.”
PortAventura Neo: A New Era for Theme Parks
“El Diablo Neo” introduces the “PortAventura Neo” product category, which combines storytelling, adrenaline, and cutting-edge technology. This concept transforms how guests experience theme parks. Unlike virtual reality, mixed reality avoids motion sickness and is designed for groups, making it more accessible. The technology seamlessly integrates digital elements into the physical environment, creating an intense, shared adventure.
Hysteria in Boothill: Next-Level Immersion
In the Far West area, “Hysteria in Boothill” returns with an upgraded mixed-reality experience. The attraction features a sharper narrative structure, a visually striking finale, and new scare moments. Enhanced physical effects - vibrations, warm air, scents, and tactile elements - along with real vegetation, heighten immersion. The storyline guides visitors through a progressive arc, maintaining suspense until the end.
Generative AI Powers Creative Innovation
PortAventura World collaborated with Spatial Voyagers to develop “El Diablo Neo” and “Hysteria in Boothill,” leveraging generative artificial intelligence. Tools like Midjourney, Move AI, Runway, and ChatGPT were used to craft characters, voices, and visuals with unprecedented detail. AI was integral to every phase, enabling a creative execution that redefines theme park attraction standards.
Celebrating 30 Years of Innovation
The launch of both attractions coincides with PortAventura World’s 30th anniversary. The park reinforces its status as a global leader in innovative entertainment. “El Diablo Neo” and “Hysteria in Boothill” merge storytelling, sensory experiences, and advanced technology to create unforgettable moments for visitors. These projects mark the start of a new creative era, solidifying the park’s pioneering role in the industry.
