For the year 2024, Walibi Holland has set an ambitious goal: The amusement park aims to welcome at least 945,000 guests. This target, shared in a memo to employees, marks an unusual step in the park's communication strategy.
Background
In an industry where visitor numbers are typically handled as confidential, Walibi Holland breaks with tradition. By disclosing the targeted visitor count of 945,000 for the 2024 season to all staff, the park underscores its transparent corporate culture. For context, in the previous fiscal year, running from October 2022 to September 2023, Walibi welcomed 936,000 guests, thus exceeding the original expectation of 900,000 visitors.
Goals and Expectations
Walibi Holland's management emphasizes that achieving this target requires a collective effort. Particularly, the start of the fiscal year with the Halloween Fright Nights seems to be a key element for the hoped-for increase in visitors. Through these seasonal events, the park hopes to boost its appeal significantly and, thus, its visitor numbers.
Employee motivation and Involvement
To reach the set goal, Walibi Holland relies on the proactive support of its employees. The management encourages staff to contribute by showing extraordinary kindness and helpfulness towards park visitors. Additionally, employees are urged to promote the park actively, even in everyday situations such as a doctor's waiting room. As an incentive for achieving the goal, the leadership promises special rewards, similar to last year when employees received Bluetooth speakers.
Conclusion
The target set by Walibi Holland for 2024, to reach 945,000 visitors, is not just a number, but a sign of confidence in its team and their contribution to the park's success. By involving and motivating employees, Walibi highlights the central role of staff in achieving the company's objectives.
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